How AJ Francisco-Fu Built The TikTok-Famous Twenty Four Bakeshop | MIC DROP with ayn bernos

If you're on Filipino TikTok, chances are you've seen AJ's viral Cashier Serye at the Twenty Four Bakeshop. She's famous for her spiels while manning her store, but in the last few months, the bakeshop has grown its own dedicated following. In this Mic Drop episode, we talk to AJ about the ins and outs of building a bakeshop, how a former corporate girl turned into a bakerpreneur, and how social media has shaped her brick and mortar business.

Timestamps:
0:00 - Introduction
2:25 - How AJ Became the Person She Is Today
8:25 - First School Bazaar
10:45 - Who Helped AJ Start Her Business
11:55 - AJ’s Career in the Corporate World Before Becoming a Baker-Preneur
14:28 - The Tiny Bakeshop
15:15 - How AJ’s Mom’s Words and Support Shaped Her
17:00 - How Digital Marketing Helped Her Business
19:30 - Why Did Two Branches of Twenty-Four Bakeshop Close?
22:18 - Becoming a Content Creator
24:35 - How Did "Cashier Serye" Change AJ’s Personal Life and Business?
35:35 - One Tip from AJ
38:10 - Conclusion

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